Fairy Kei Fashion: Fantasy Dress Up Game for Girls

Fairy Kei Fashion is a Japanese street style dress up. Fairy kei is a pastel fashion built on the yume kawaii, or "dreamy cute", aesthetic. Its inspiration is nostalgic: children's toys, TV shows and cartoons from the 1980s, and early shoujo manga.

What fairy kei looks like

Pastels everywhere

Baby pink, lavender, mint and sky blue. Soft colors are the base of every outfit.

80s cartoon spirit

Think of the girls' cartoons and toys of the 80s: rainbows, stars, ponies and sweet characters.

Layers

Fairy kei is built layer by layer: oversized sweaters, tulle skirts, tights, cute accessories and hair clips, all piled on together.

A fantasy style

Fairy kei is less about real life and more about fantasy. It represents the dreamy worlds of 80s cartoons, so the more playful and imaginative, the better.

Kawaii makeup

The princesses also get makeup to match: soft blush, pastel eyeshadow and a sweet, glowing look.

For kawaii fans

For fans of pastel, cute Japanese fashion, this style is one of the most charming ways to explore it.